THE PROBLEM:
Monoculture is bad for business.

We've focused here on engineering because people insist that female engineers or developers are "unicorns," but hiring more women in design, product, project management, community, and leadership positions in general creates a healthier workplace. A diverse workplace is proven to get better results, more accurately reflects your customer/client base, and ensures a wider range of experience. 

Where are all the women?

"Women account for fewer than a quarter of the engineers at most tech companies. Technical positions are more likely to lead to senior roles at tech companies." - NYTimes

"Only 11% of all engineers in the U.S. are women, according to Department of Labor. The situation is a better among computer programmers, but not much. Women account for only 26% of all American coders." - Wired

"[An] aspect of the gender-in-tech problem that I rarely see acknowledged: the heavily gendered casting of roles within companies – or in other words, the way that tech companies with female employees tend to place them in “people” roles, while men dominate in technical positions...Coders are lionized in the tech sector, and are compensated for their technical skills with higher wages and positional power – so women without coding chops are automatically less likely to advance to senior positions or command the highest salaries." - Lauren Bacon

High-performing companies have women in senior management.

• Fortune 500 companies with at least three female directors have seen their return on invested capital increase by at least 66%, return on sales increase by 42%, and return on equity increase by at least 53%. 
• In a study by Dezsö and Ross of 1,500 U.S. firms in the S&P, female representation in top management improved financial performance for organizations where innovation is a key piece of the business strategy. 
• In 2012, a NCWIT analysis of women’s participation in IT patents found that U.S. patents produced by mixed-gender teams were cited 30% to 40% more than other similar patents.
• Gallup has found that companies with more diverse teams (including more women) have a 22% lower turnover rate. Organizations with more inclusive cultures also have an easier time with recruiting.

- FastCoExist / Anita Borg: The Case For Investing In Women

• Companies in the top quartile for gender diversity are 15 percent more likely to have financial returns above their respective national industry medians.
• Companies in the bottom quartile both for gender and for ethnicity and race are statistically less likely to achieve above-average financial returns than the average companies in the data set (that is, bottom-quartile companies are lagging rather than merely not leading).

- McKinsey & Company / Why Diversity Matters

It’s tough to prove gender bias.

“...Research from Yale that had scientists presented with application materials from a student applying for a lab manager position and who intended to go on to graduate school. Half the scientists were given the application with a male name attached, and half were given the exact same application with a female name attached. Results found that the “female” applicants were rated significantly lower than the 'males' in competence, hireability, and whether the scientist would be willing to mentor the student.” - Scientific American

'The problem is that the idea that women are not as good is so deeply embedded in the mind of so many people in positions of power, that it is not even recognized. It’s a belief system that leads one to automatically and without awareness, connect “women” with “lower standards” and “woman as good as a man” with "the exception." ...And its cumulative effects are profound. It’s why women must be 2.5 times as good as men to be considered equally competent. It’s why holding blind auditions for orchestras increase women’s chances of advancing to final rounds by 50%. It’s why professors who receive requests for mentorship from prospective students are less likely to respond if the request comes from a woman. It’s why women are hired and promoted based on proof, while men are hired and promoted based on potential.' - Jessica Nordell

And women are frequently silenced or talked over: "Studies show that women only speak about 25% of the time in corporate meetings. Similarly, while analyzing lectures in Tech, the conclusion was that men have a 42.6% chance of being interrupted, while women stand a 89.3% chance. Men interrupt other men about twice every 3 minutes, while women get interrupted between 2.6 and 2.8 times for the same period." - Andressa Chiara

The premise of “We Only Hire The Best Candidates.” 

The idea is not to hire women just because they're women. Hire women that are amazing at their jobs. Own the responsibility of actually getting the word out to the widest pool of candidates possible. If you're only getting male candidates, perhaps the problem lies with either how you're describing the position, or the pool of candidates who are actually seeing the job post. And of note: if you have an employee referral program, it may make sense to review whether it actually works to get you a diversity of candidates (or violates US law).

TAKE ACTION

Gendered wording attracts or repels candidates.

Get more women in during the interview process. Even if your post isn't overly bro-oriented, are you sending cues that your workplace has the potential to be unwelcoming, or even toxic, to women?

*NOTE: Hopefully, this gendered language issue transforms and evolves in the next 5 -10 years - this is simply an effort to identify what affects applicants NOW, and to build up and expand the female applicant pool for the widest funnel possible.

Re-evaluate your job post descriptions.

Want more examples?

• Erin Kissane collected a Storify of Twitter responses in making job listings that don't alienate: I asked for people from communities that are underrepresented in their fields to talk about language in job descriptions that makes them back away, and the reverse—wording or specification that feel inviting. 
• Courtney Seiter from Buffer wrote about their company process in FastCompany: How Changing One Word In Job Descriptions Can Lead To More Diverse Candidates
• Brittany Laughlin wrote a great article on defining what diversity means to your company, and how language matters, as well as how to create a company culture that embraces diversity.
• Laurie Voss wrote great guidelines about writing job posts for diversity and even created an open source repo of former job descriptions to help you.
• Textio is a platform that aids in "spell checking" for unconscious bias.
• Joonko is a AI-powered diversity and inclusion coach for companies, which can identify and solve unconscious bias in real-time.
• Business Daily News wrote about gender-neutral wording for job listings as well. 
• Facebook has actually released a suite of videos and resources around unconscious bias, called Managing Unconscious Bias, addressing job postings to in-person meetings to on-the-job interactions. 
• The Right Words for the Job: How Gendered Language Affects the Workplace, by Deb Liu, VP of Platform & Marketplace at Facebook, Co-founder of Women in Product
• Kat Matfield made the excellent Gender Decoder, which is a quick way to check whether a job advert has the kind of subtle linguistic gender-coding that has a discouraging effect.

Don't like these examples? Write your own! The main point here is that language matters. Women can be (and are) all of these things in the "average" sections: competitive, dominant, and strong, but it's worth noting that this wording is often a cue for an atmosphere and culture that is unwelcoming. (H/T Thomas H. Ptacek for a critical conversation about these words as "gendered." We agree on the following points: not removing words such as competitive, especially if the environment IS competitive, and you're seeking candidates that thrive in that environment, and that paying attention to the language you use, and what it signals, is critical to finding great candidates). 

There's no universal "right answer" for the exact wording that is best. Look back at your company's mission, values, and goals for guideposts on the best ways to explain what you're looking for, and to entice people to your company and its culture.

Treat Your Current Employees Well

"The first step, and the most important step, to improving diversity is to make sure that you are treating the women and people of color who already work at your company very well. This includes: appreciate their contributions, assign them to high impact projects, bring up their accomplishments in high level meetings, pay them equitably, provide chances to grow their skillset, listen to them, help them prepare for promotions, give them good managers, believe them about their experiences, and generally support them." - Rachel Thomas

"Counter inappropriate behavior and social stigmatization: Comments like "she's a tough bitch", “why don't you smile more?”, "she's bossy", "when are you having children?" happen to women all the time, and are much more harmful than they seem. The mosquito bite metaphor works great for me here. One bite is annoying, a few bits are irritating, but a lot of bites are intolerable. It is easy to dismiss one or two inappropriate comments, a dozen gets very tiresome, but many is like death by a 1000 paper cuts. When you hear inappropriate comments, or if you are reproducing them yourself, pause and question yourself, would you make those comments to a man? If not, stop. If it wasn’t you, explain to the person who said them why they are inappropriate." - Andressa Chiara

Track the gender of your applicants, not just the hires.

"You need to be aiming for a 50/50 men-to-women ratio." - Allison Sawyer, The Wall Street Journal 

*NOTE: aim for this ratio in these early days, as we try to build towards a more equitable system.

The point here is to be data-driven, because you can't improve what you don't collect metrics on.

Recruit better: invest in existing women's tech communities.

Reach out to women's groups, and strongly consider hiring a female recruiter who is skilled in recruiting female applicants. "...women in technology find themselves outnumbered and often marginalized, they’ve responded by becoming highly organized...there’s a huge network of women in tech, and they’re working together to transform the industry — and each other’s careers." - Washington Post

Invest in the future. "Give to build a pipeline and community of talent. Sponsor events, underwrite scholarships, pay fellows or interns of the communities you are trying to reach. Start a mentoring programs. Underwrite trainings for young developers, returning workers such as mothers, and female STEM students. To quote Anthea: 'Mid-level superstars don’t just magically appear from heaven, they are nurtured and grown.' Help grow them. That means always, always, always give more than you take." - Katrin Verclas

Look to expand your networks. "Primary networks mainly include people with similar interests and backgrounds. If you are a founder seeking diversity in your team and investors, find ways to expand your networks. The head of software development at Joyus is a woman and 60% of her team is female. She looked in different places to recruit diverse talent." - Theresia Gouw, No More ‘Pipeline’ Excuses, Wall Street Journal

Treat the women and people of color who already work at your company well. "Without completing this first step of treating current employees well, even if you are able to hire more women and people of color, you won’t be able to retain them, and a bad reputation would make it harder for your company to attract talent in the future." - Rachel Thomas, The Real Reason Women Quit Tech (and How to Address It)

An incomplete list of women's tech communities.

• Women in Tech - membership organization for women in tech.
• Lesbians Who Tech - community of queer women in & around tech (and the people who love them).
• Tech LadyMafia - global community that supports anyone who identifies as a woman, who works in and around the internet. 
• Ada's List - global community for women in tech, based on principles of inclusion, empowerment and diversity. [UK, US, + International]
• TheLi.st - a visibility platform for awesome women.
• Girls Who Code - national nonprofit organization working to close the gender gap in the technology and engineering sectors. [US]
• Women Who Code - a global movement inspiring women to excel in technology careers.
• PyLadies - an international mentorship group with a focus on helping more women become active participants and leaders in the Python open-source community. [US, EU, Latin America, Africa, India]
• Women in Tech Communities around the World [MAP RESOURCE], made and assembled by Veni Kunche
• Scientista Foundation - The one-stop site for campus women in science, technology, engineering, and mathematics (STEM).
• Women's Coding Collective - a community of women who create for the web [Boston, global].
• MotherCoders - a non-profit that helps moms on-ramp to technical careers.
• League of Women Coders - a grassroots collective that focusses on coding, hacking, and learning together. We’re like a book club for superhero women coders. Formed out of the now defunct Ladies Who Code. [US]
• Ladies Of Code - community of professional women developers, with series of global meetups, scholarships and conferences. Formed out of the now defunct Ladies Who Code. [EU]
• Skillcrush - digital skills learning resource and blog.
• Black Girls Code - a non-profit organization that focuses on providing technology education to African-American girls ages 7–17.
• Girl Develop It - Empowering women of diverse backgrounds from around the world to learn how to develop software.
• Pipeline Angels - an angel investing bootcamp for women, and is a network of new and seasoned women investors, is changing the face of angel investing and creating capital for women and non-binary femme social entrepreneurs. [US]
• Ada Initiative - supporting women in open technology and culture. [Closed as of Oct 2015, but many great resources still available from the site].
• Articulate Network - raising the profile of women speakers, a volunteer initiative run by Caper (a creative agency), powered by Lanyrd (and Eventbrite company) and supported by Mudlark (organize the Playful conference). 
• Black Female Coders - self-explanatory, no?
• Change the Ratio - raising visibility of women in male dominated fields.
• Latinas in Computing - a community created by and for the Latinas in computing with a mission of promoting their representation and success in computing related fields.
• NY Tech Women, Women In Tech NY, Women In Tech / NY Tech Alliance, Women in Technology and Entrepreneurship/ CUNY - meetups, programs, scholarships, and newsletters. [NYC]
• TechWomen empowers, connects and supports the next generation of women leaders in science, technology, engineering and mathematics (STEM) from Africa, Central and South Asia, and the Middle East by providing them the access and opportunity needed to advance their careers, pursue their dreams, and inspire women and girls in their communities. TechWomen is an Initiative of the U.S. Department of State's Bureau of Educational and Cultural Affairs. [Africa, Central and South Asia, and the Middle East]
• Dames Making Games - Space for genderqueer, nonbinary, femmes, Two Spirit people, and trans and cis women to create games freely. Workshops, lectures, studio sessions, mentoring and internships, inclusive workplace consultation, more. [Toronto]
• Berlin Geekettes - community helping aspiring & established female tech innovators. [Berlin, global]
• Women Who Go Berlin - a meetup to encourage & educate underrepresented groups in tech through workshops, study groups & talks. [Berlin]
• Women Who Go - Building a more diverse and inclusive #golang community. [Global]
• Canadian Women in Communications and Technology - Empowering women in communications, digital media and technology fields to achieve professional success. [Canada]
• Chicago Women Developers - For women who love to code or want to learn. [Chicago / US]
• Ms. Tech Group - a social impact focused, membership organization with a community that provides women in technology ventures and innovative companies, the inspiration, knowledge, and connections to reach their full potential. [Chicago, New York, more soon]
• National Center for Women & Information Technology (NCWIT) - works to correct the imbalance of gender diversity in technology and computing [U.S. national, based in Boulder CO].
• Hackbright Academy - Hackbright Academy is the leading engineering school for women that graduates more women software engineers per year than Stanford and UC Berkeley combined. [San Francisco]
• Code First: Girls - Runs free courses and events that help young women learn the basics of web development and entrepreneurship. [London, UK]
• Railsbridge - Free workshops in Rails, Ruby, and other web technologies. Focused on increasing diversity in tech, so that people of all backgrounds can feel welcome and comfortable in the tech industry. [U.S. national, Mexico, South Africa, Canada]
• she++ - is a social enterprise that empowers women to make their mark on the technology industry, and seeks to dismantle the untrue stereotype that computer science is not a career for women. 
• SheCanCode - a social enterprise that aims to bridge the digital skills gap in technology by encouraging diversity, targeting women within the tech industry, as well as employers that are actively trying to make gender parity in their organisation a reality. [London,  London, Toronto, NY, SF, expanding to Berlin, Singapore, Paris, São Paulo, Sweden, Oslo, Denmark, Sydney, + more]
• Women In Robotics - Professional network / international slack channel for women working in or who want to work in robotics [Local SF events and a global network]. 
• Women In Tech - Ruhr - enables women and other underrepresented groups to live their interest in technology and have a network for knowledge exchange. [Dortmund/Ruhr area, Germany]
• Resources for Recruiting & Retaining a Diverse Team, by Chaya Cooper - with a focus on Women in Tech
• Hey, Men in Tech: 10 Tips for Solving Your Pipeline Problem, by Katrin Verclas - READ THIS. Well written, and she lists even more communities to invest in and reach out to.

An incomplete list of folks highlighting diversity & jobs.

• Power To Fly. Recruitment agency focused on women and technology.
• Amrit Richmond's Dear Women In Tech connects women with good jobs.
• Allison Esposito's new weekly email of jobs for women in tech (with a vibrant Tech Ladies global community, chock full of in-person events & classes and online discussion to boot).
• Amélie Lamont & her crew launched Good For People of Color in June 2016.
• Project Include is an open community working toward providing meaningful diversity and inclusion solutions for tech companies.
•  SheWorx is coordinating an initiative for Developer Matching: "Looking to diversify your tech team? We empower female engineers and match them with amazing tech companies. This form is for companies looking to hire talent, rather than for individuals looking for technical co-founders, matching is for US based companies looking for junior developers (full-time or paid internships)."
• Project Alloy is a 501(c)(3) org tackling the fact that women, people of color, trans and gender non-confirming individuals, those with disabilities, and other minorities remain dramatically underrepresented at technical conferences, and lowers those hurdles by offering financial, moral, and social support to individuals who are early in their tech careers.
• InHerSight is where women go for a better workplace. Women rate their companies on 14 factors that matter to them, and that data is used to match women to companies that have what they are looking for.
• Women 2.0 just announced Lane (May 2017): a new recruiting platform for encouraging diversity in tech. If you're looking for job opportunities, you can feel free to sign up. If you're on the hiring/recruiting side, feel free to get in touch with them, they'll be onboarding workplaces soon.

ADDITIONAL RESOURCES

How to hire women [dig further]

• I’m a woman in tech, and this is what I want in a company, Leigha Mitchell
• Intel Discloses Diversity Data, Challenges Tech Industry To Follow Suit, NPR, All Tech Considered. "Intel's ability to hire diversely is proof that the so-called "pipeline" problem — the idea that there just aren't enough good candidates out there — is overhyped."
• Tech Inclusion Conference, organized by Change Catalysts (SF). “Learn what's currently being done around tech diversity and inclusion, discuss initiatives that have worked – and those that haven't – plus explore new solutions together.”
• The challenge of hiring and retaining women: An interview with the head of HR at eBay, McKinsey Quarterly. "Beth Axelrod discusses how companies can do better at hiring, retaining, and promoting women."
• Great interview by Startups For The Rest Of Us with Brianna Wu, talking about the culture of tech and technologists in regards to diversity, inclusion, bias, and personal comfort, with everyday situations tech folks may recognize.
• How to Hire More Women at Your Startup, by Cristina Cordova
• 10 Actionable Ways to Actually Increase Diversity In Tech, Catherine Ashcroft, FastCompany
• There's No Excuse For Not Hiring Women, Allison Sawyer, The Wall Street Journal
• Hiring Female Tech Talent in NYC: An Open Source Experiment, [Chartbeat] Alleywatch
• Reads about Etsy's initiatives: 
  • Marc Hedlund, "Something That Actually Worked" [video, 5 minutes], Ignite
  • Wanted: More women coders at Etsy, Fortune Magazine
  • Etsy Offers Women Scholarships to Hacker School, Thirteen.org
• Hiring Women to Recruit More Women: Not As Easy As It Sounds!, Slate
• The Engineer and the Empath, Crystal Beasley
• Sponsorship isn’t enough: Why Tech Companies Are Failing To Attract Female Engineers, Adria Richards
• Lessons from the USV Diversity Summit and How to Start Talking to Your Team About Diversity, by Brittany Laughlin, Union Square Ventures
• How to Remove Gender Bias From the Hiring Process, Will Yakowicz, Inc
• This is how to build a gender-balanced tech company, Maelle Gavet, Fortune
• Let's Change Together: A Diversity Guidebook for Startups and Scaleups, created by TechGirls Canada (TGC)
• How to Show Interviewees Your Culture: Tips from Women in Tech, by Kate Catlin

First hand accounts of being a woman in tech

• About Feminism. "This is not what we expected, we really just want to work on what we love." - a great one pager site by a group of women in tech.
• Twitter Thread: "In my ~3 years in tech, I've seen one narrative repeatedly: male teammates who don't acknowledge the contributions + merits of female devs." by Vaidehi Joshi
• When Excellence Isn’t Enough: Why I talk about gender, Ellen Chisa
• Not a Black Chair: One woman’s story of racism, sexism, and discrimination at Squarespace, by Amélie Lamont
• Reflecting On One Very, Very Strange Year At Uber, by Susan J. Fowler
• Reflecting on Susan Fowler’s Reflections, by Aimee Lucido
• I am an Uber survivor, by "Amy Vertino" (alias)
• Female engineer sues Tesla, describing a culture of 'pervasive harassment', AJ Vandermeyden (The Guardian)
• Women in Business: The Silent Menace, by Andressa Chiara
• Why Is Silicon Valley So Awful to Women? by Liza Mundy, The Atlantic
• Google accused of 'extreme' gender pay discrimination by US labor department, The Guardian
• Magic Leap sued for sex discrimination by woman hired to increase diversity, USA Today
• Dear Microsoft: Absolutely Not, by Monica Byrne
• Facebook rejects female engineers’ code more often, analysis finds, The Verge
• A Thousand Papercuts, by Nikki Lee
• What a woman's worth & why she's undervalued in Silicon Valley, by Kim Gordon & Shambhavi Kadam
• How Ingrained Is Sexism in Silicon Valley? Ask the Women Trying to Get Funding, by Doree Shafrir (NY Mag)
• Female VC on women in tech, and men who waste her time, Newsweek
• It’s Not My Job to Fix Your Pipeline Problem, by Anthea Watson Strong
• Ashe Dryden, a programmer talking about the lack of diversity in tech. [video, 30 minutes]
• Tinder, Women, and the Question Every Investor Should Ask, Natalia Oberti Noguera, Time
• Joanne Wilson, 9notable!) Angel Investor, talks about descriptions of men vs women, esp in tech
• What I learned in My First Year as a Female Startup CEO, Yunha Kim
• This Is What Tech’s Ugly Gender Problem Really Looks Like, Wired
• What It's Like Raising Money As A Woman In Silicon Valley, Anonymous, Forbes
• Women Won't Name Harassing Venture Capitalists, Even Anonymously, ValleyWag
• "The Glass Cliff" & 4 Other Ways Our Coworkers Treat Us Differently Because Of Gender, Christian Jarrett, 99U
• Why women are leaving the tech industry in droves, Sue Gardner, LA Times Op Ed
• How Our Engineering Environments are Killing Diversity, Kate Heddleston
• Parallel, but related: My former office in the US Senate found out I was writing an essay about workplace sexism. Here’s what happened next., by Carolyn Seuthe

• Google X Roboticist Speaks Out on Tech’s Gender Crisis (Video), by Rachel Bracker, Re/code

Metrics, research, studies

• Hired study: In tech, the wage gender gap worsens for women over time, and it’s worst for black women, TechCrunch
• We Recorded VCs’ Conversations and Analyzed How Differently They Talk About Female Entrepreneurs, HBR
• Elephant In The Valley. "The inspiration for this survey came out of the incredible conversation from the Ellen Pao & KPCB trial. What we realized is that while many women shared similar workplace stories, most men were simply shocked and unaware of the issues facing women in the workplace. In an effort to correct the massive information disparity, we decided to get the data and the stories. We focused on five main areas including: Feedback & Promotion, Inclusion, Unconscious biases, Motherhood, and Harassment & Safety." 
• The Tech Leavers Survey, conducted between December 19, 2016 and January 19, 2017, shows that each year turnover due to unfairness, costs the industry more than $16 billion. This study represents the first nationwide study of why people leave tech jobs, conducted by The Kapor Center for Social Impact. Full report here.
• Issues Affecting Women in STEM. A treasure chest of peer-reviewed research, assembled by Sarah Rugheimer.
• We Can Do Better. Data visualization of gender disparity in engineering teams in the tech industry, by Ri Liu.
• Laurie Voss' tech diversity spreadsheet - Large tech companies, by gender, and race/ethnicity
• 'Double Jeopardy' Report Shows Gender Bias Against Women Of Color In STEM Is Alive And Well, by Claire Warner, Bustle
• Women and Leadership, Public Says Women are Equally Qualified, but Barriers Persist, Pew Research
• The Last Thing You'll Ever Need To Read About Sexism In Tech, by Ann Friedman *great graphs, charts, and quotes by great thinkers on the topic
• Women's Engineering Society (UK) Statistics on numbers of women in engineering.
• The Women in IT Scorecard, BCS (UK).
• How Diversity Makes Us Smarter, Scientific American
• Twitter, Like Other Big Tech Companies, Comes Up Short on Diversity, The New York Times
• NYC's tech gender gap is nation's largest, Crain's NY
• The Petrie Multiplier: Why an Attack on Sexism in Tech is NOT an Attack on Men, Ian Gent
• Study shows gender bias in science is real. Here’s why it matters., Scientific American
• If you’re serious about hiring a diverse staff, try actually posting your job, Zombie Journalism
• You Don’t Know It, But Women See Gender Bias in Your Job Postings, ERE
• Study Exposes Gender Bias in Tech Job Listings, Wired
• Study: Men And Women Twice As Likely To Hire A Man For A Math-Based Job, TechCrunch
• Business Advantages of Diversity in the Workplace, Small Business Chronicle
• Women Do Not Apply To ‘Male-Sounding’ Jobs, TIME
• Silicon Valley’s sexism problem: Venture capitalists are bright, clannish and almost exclusively male, The Economist

• Firm's 'biased to hiring women' job postings aim to fill a void [Brisk.io], UPI

Great, related resources

• WOC In Tech Chat Stock Photos - #WOCinTech photos are available under a Creative Commons (Attribution) license. This means that you may copy, distribute, and display the images as long as you attribute #WOCinTech Chat.
• Learn To Search - in case you're looking for women to speak at conferences and on panels, and have no idea how to search. 
• Geek Feminism - read about issues women are facing in the workplace.
• Increasing Diversity at Your Conference, by Ashe Dryden 
• Robin Ely conducts research on race and gender relations in organizations with a focus on organizational change, group dynamics, learning, conflict, power, and identity, and has numerous cases and publications.
• How to (Effectively) Be a Feminist in the Workplace, The Muse
• Tim Cook: Without more women, US will lose tech lead, cnet
• Newsletter: #AwesomeWomen, edited by Stacy-Marie Ishmael
• Newsletter: Ally as a Verb, by Kathryn Rotondo 
• Newsletter: Male Allies. What you need to know to be a better male ally in the tech industry.They've got a site and an active Twitter Handle too. 

“The tech industry may have a problem with women, but women don't have a problem with technology.” 

- Ann Friedman, Washington Post